Community management is increasingly vital for game studios as user acquisition costs rise and standing out becomes harder. Unlike books where author brand drives sales, games marketing is typically product-led. However, studios—especially indie developers—can build lasting fan bases by engaging communities authentically, creating beloved lore and characters, and fostering loyalty that carries across multiple titles. This studio-brand approach improves predictability of future game success and is valuable whether self-publishing or working with a publisher.
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