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OpenAI began testing ads in free and low-tier ChatGPT plans, while Anthropic's Claude publicly opposes advertising. Google takes a different approach by not placing ads directly in Gemini but monetizing AI Mode search results with sponsored content. Google leverages Gemini's understanding of user intent to improve ad quality across its $82.3 billion advertising business. OpenAI restricts ads to users over 18 and excludes sensitive topics like health and politics, though analysts question whether consumers will accept ads in chatbots despite growing trust in AI-driven answer engines.

Claude and OpenAI fight over ads while Google monetizes