CI/CD observability: A rich, new opportunity for OpenTelemetry

Continuous integration and deployment (CI/CD) are central to modern software delivery, but observability in these processes remains limited. OpenTelemetry (OTel) is changing this by enabling deeper visibility throughout the whole CI/CD pipeline, from building and testing to deploying. Shifting observability focus 'left' helps detect and address issues early, increasing efficiency and reducing downtime. The introduction of new semantic conventions and Special Interest Groups (SIGs) for CI/CD observability marks a significant step forward in this area.