ChatBot and LLMs are great. Understanding user intent is fantastic. Automatic summarization is powerful. But search is here to stay.

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Since OpenAI announced ChatGPT and people started to try it out, there have been plenty of breathless proclamations of how it will upend everything. The lack of real danger to them has to do with search relevance and user experience in chat-based environments.

ChatGPT versus Google and other search engines – the winner is ..

<p>Couldn’t disagree more, search engines are really going to struggle to not lose at least 50% of their traffic in the next couple of years from AI-based engines. Once you get the hang of chatGPT, it is far superior to Google. That’s why Microsoft and Google are both ramping up development of integrations with search. Other forums like stack overflow are also at risk. Most of my developer friends who are regulars on stack overflow haven’t returned to it for weeks as a result of openai’s beta. AI will dramatically alter search engines, and quickly</p>


<p>This reads like a Google Exec needed an article to bash AI search</p>
