Catalog Rehab: Fixing Taxonomy, Enrichment, and AI Tagging to Unlock a 20% Conversion Lift
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Product catalogs are often overlooked as a conversion lever in ecommerce. Poor taxonomy, incomplete attributes, and unscalable manual tagging silently degrade search relevance, filter usability, and personalization. A 'catalog rehab' approach treats taxonomy (structure), enrichment (depth), and AI tagging (scale) as one
Table of contents
Key takeawaysSymptoms of a broken catalogPillar #1: fixing taxonomy – from chaos to clarityPillar #2: catalog enrichment – turning data into decision supportPillar #3: AI tagging – scaling what humans can’tHow these three work together (this is the rehab program)Achieving the 20% conversion liftYour catalog is a growth asset, not a back-office taskSort: