The creative company's monthly active users increased 20%, growth that was partially propelled by adoption of its AI tools.

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Canva closed 2025 with $4 billion in annual recurring revenue and 265 million monthly active users, a 20% year-over-year increase. Its B2B segment doubled to $500 million ARR. AI tools are a key growth driver, with the AI-powered mini apps and websites feature reaching 10 million MAUs. The company is strategically repositioning from a design platform with AI tools to an AI platform with design tools. LLM referral traffic now accounts for double-digit percentages of acquisition, with 26 million ChatGPT conversations and a top-10 referred domain ranking. Canva is actively optimizing for LLM search visibility alongside traditional SEO. An IPO is expected within the next couple of years.

Canva gets to $4B in revenue as LLM referral traffic rises

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