Irish lawmakers are pushing to fast-track legislation criminalizing harmful misuse of voice and image through AI-generated deepfakes. The Protection of Voice and Image Bill would create standalone criminal offenses for non-consensual exploitation of someone's likeness, particularly addressing concerns around Elon Musk's Grok AI tool being used to create non-consensual intimate images. Ireland's child protection rapporteur emphasizes that deepfake abuse causes equivalent harm to authentic images, with 99% of sexually explicit deepfakes targeting women and girls. Experts question whether current laws adequately hold platforms accountable, suggesting the focus should shift from individual users to regulating the products that enable image generation.
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