Since starting PostHog in 2020, we’ve learned a bunch about what does and doesn’t work when it comes to  marketing to engineers . Paid ads is a…

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Learn about the misconceptions surrounding paid ads, the different objectives of conversion and awareness, and the effectiveness of paid ads on developers. Discover tips and recommendations for various paid ad channels, including Google Search, Google Display, Twitter, LinkedIn, Reddit, Quora, Product Hunt, Carbon Ads, Bing, and sponsoring newsletters. Get started with paid ads by experimenting with multiple channels and focusing on good results. Additional reading resources are also provided.

Burning money on paid ads for a dev tool – what we've learned