A GDC talk excerpt on the importance of building trust between game developers and their fandoms. The speaker argues that without a foundation of trust, community engagement strategies like user interviews and community councils will fail. Players won't give honest feedback if they don't trust developers, and the inherent power dynamic in developer-player relationships makes trust-building an active responsibility for developers. Trust is described as a resource that gets spent during difficult decisions, so it must be accumulated proactively.
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