Building an agentic content production system with Claude Code

A content marketing director at CircleCI shares how their five-person team adapted Claude Code's .claude folder structure to build a full content production system called the Content Workflow Manager. The system encodes institutional knowledge — voice guidelines, a four-stage review process with distinct AI personas (Corrector, Webcrawler, Censor, Focus Group), team routing logic, and six invocable skill workflows — into files Claude reads before every session. Skills cover the full lifecycle from SEO post drafting through Contentful publish prep and social distribution, plus an issue management layer called THE GUILD that integrates with Linear for sprint planning, triage, and weekly leadership summaries. The post is candid about maturity: the review workflow and issue management are solid, the tutorial lane is still being tuned, and the system has already expanded beyond blog posts to general team operations.