⭐️ Source Code & More: https://dub.sh/ZRfQJFn
🎥 Part 2: Coming soon
💬 Discord & Help: https://www.codewithantonio.com/discord

Payload: https://dub.sh/uRMkzO3

In this 20 hour tutorial split into two parts, you’ll build your own Gumroad-style platform from scratch. A real multi-tenant e-commerce app where creators have their own storefronts, sell digital products, and get paid through Stripe Connect.

You’ll cover features like subdomains, product reviews, personal libraries, file delivery, and automatic platform fees. There’s also an admin dashboard with role-based access control.

Built with Next.js 15, Payload and Stripe Connect. A solid, practical project with everything you need to learn how modern platforms like this are made.

Key Features:
🏬 Multi-tenant architecture
🌐 Vendor subdomains
🎨 Custom merchant storefronts
💳 Stripe Connect integration
💰 Automatic platform fees
⭐ Product ratings & reviews
📚 User purchase library
🧑‍💼 Role-based access control
🛠️ Admin dashboard
🧾 Merchant dashboard
🧱 Payload CMS backend
🗂️ Category & product filtering
🔍 Search functionality
🖼️ Image upload support
⚙️ Built with Next.js 15
🎨 TailwindCSS V4 styling
💅 ShadcnUI components

Timestamps
00:00 Intro  
03:03 01 Setup  
28:42 02 Customization  
54:20 03 Home Layout  
01:42:04 04 Payload Integration  
02:13:16 05 Search Filters  
03:19:30 06 Categories Finalization  
04:21:24 07 tRPC Integration  
05:25:58 08 Authentication  
06:19:57 09 Auth States  
06:53:32 10 Category Pages  
07:21:42 11 Products  
08:02:07 12 Filtering Products  
08:40:22 13 API Filters Sorting  
09:24:47 14 Product List UI
09:51:48 15 Multi Tenancy  
10:32:32 16 Tenant Pages  
11:16:29 End of Part 1

Reinier

Next.js

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Community Picks

Build a multi-tenant e-commerce platform using Next.js, React, and Stripe Connect. Each merchant gets their own branded storefront with a unique subdomain. Customers can add products to their cart, checkout using Stripe, and leave reviews on purchased products. The setup suggests using bun for package management due to its speed and zero-config script running support. Merchants manage their products through a dashboard powered by Payload, while a super admin dashboard controls all platform entities.

Build and Deploy a Multi-Tenant E-Commerce Platform with Next.js, React & Stripe Connect (2025)

Excellent, I really need this for my new project. Thank you,

Amazing 11 hours, i will use my template but this looks interesting

Amazing I might just showcase this as a project for a portfolio, can’t wait to get started.