This presentation was recorded at GOTO Serverless 2025. #GOTOcon #GOTOserverless
https://conferences.gotopia.tech/goto-serverless-bengaluru-2025

Janak Agarwal - Senior Manager, Product Management, AWS Lambda

RESOURCES
https://www.linkedin.com/in/janakagarwal

ABSTRACT
Unpredictable heavy traffic workloads require architectures that can handle them elegantly. Serverless provides that solution. This deep dive explores two advanced use cases demonstrating why enterprises are migrating to serverless for mission-critical applications.

First: implementing Lambda's rapid scaling capabilities to handle extreme traffic bursts—flash sales, event ticketing, viral content—while optimizing for cost efficiency during steady-state operations.

Second: architecting real-time analytics pipelines using Lambda with Step Functions' Distributed Maps for time-sensitive data processing in financial systems.

This session assumes familiarity with AWS services and focuses on advanced, production-ready patterns for building resilient applications that perform under extreme load conditions. [...]

TIMECODES
00:00 Intro
01:26 Let's talk about scale
03:34 How do we solve for bursty workloads?
05:59 Let's dive deeper
12:13 But what happens after your big event?
18:31 But what happens during an unexpected traffic spike?
19:39 Summary
20:28 Outro

Download slides and read the full abstract here:
https://conferences.gotopia.tech/goto-serverless-bengaluru-2025/sessions/3854

RECOMMENDED BOOKS
Peter Sbarski • Serverless Architectures on AWS • https://amzn.to/3hJzEUM
Michael Stack • Event-Driven Architecture in Golang • https://amzn.to/3G5e8ST
Ashley Peacock • Serverless Apps on Cloudflare • https://amzn.to/3EU7P85
Jeroen Mulder • Multi-Cloud Strategy for Cloud Architects • https://amzn.to/3FdNDOA

https://bsky.app/profile/gotocon.com
https://twitter.com/GOTOcon
https://www.linkedin.com/company/goto-
https://www.instagram.com/goto_con
https://www.facebook.com/GOTOConferences
#Serverless #AWSServerless #ServerlessAtScale #TodayInTech #JanakAgarwal #Programming #SoftwareEngineering

CHANNEL MEMBERSHIP BONUS
Join this channel to get early access to videos & other perks:
https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join

Looking for a unique learning experience?
Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech
Sign up for updates and specials at https://gotopia.tech/newsletter

SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily.
https://www.youtube.com/user/GotoConferences/?sub_confirmation=1

GOTO's resource offers insights, tutorials, and resources for software developers, architects, and technology leaders. Readers can learn about emerging technologies, industry trends, and best practices for software development. With articles, talks, and workshops, GOTO provides  guidance and expertise for staying ahead in the ever-evolving world of technology.

GOTO Conferences

A GOTO 2025 talk by AWS Lambda's product lead covering how serverless handles extreme traffic spikes. Explains Lambda's concurrency model (cold starts, execution environment reuse, 1000 concurrent environments instantly plus 1000 more every 10 seconds), provisioned concurrency for steady-state workloads with scheduled and target-tracking auto scaling, and cost optimization tips including power tuning, Graviton instances, and disabling provisioned concurrency on test workloads. Key takeaway: serverless developers do 'nothing' to scale — the platform handles spikes automatically with on-demand overflow.

Beyond the Basics: Production Serverless Patterns for Extreme Scale • Janak Agarwal • GOTO 2025