Benjamin Capital Partners has acquired augmented reality firm New Thing Co. to boost "money moments."

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Benjamin Capital Partners has acquired augmented reality firm New Thing Co. to enhance its cash rewards app, Benjamin. This acquisition aims to leverage New Thing Co.'s AR technology, similar to Pokémon Go, to create engaging user experiences. The Benjamin app, which boasts over a million monthly active users, allows users to earn cash rewards through various activities, including shopping, gaming, and viewing ads. The acquisition also brings on board experienced executives from New Thing Co., which previously built the successful cash-back platform Dosh. This move is part of Benjamin's mission to integrate AR technology and expand its user base and functionalities.

Benjamin Capital Partners acquires AR firm New Thing Co. to boost money moments