How we used generative AI to build our year-in-review campaign

Canva offers insights into graphic design, visual communication, and creative inspiration, providing articles, tutorials, and design templates to help individuals and businesses create stunning visuals for various purposes. By exploring Canva's curated content, designers and non-designers alike can learn about typography, color theory, and layout principles for crafting compelling designs for social media, marketing materials, presentations, and more. Whether you're designing logos, posters, or infographics, Canva offers resources to unleash your creativity and bring your ideas to life.

Canva Engineering

Canva launched its DesignDNA year-in-review campaign in December 2024 using generative AI to create personalized, shareable content showcasing users' achievements. The campaign matched users to emerging 2025 design trends and generated unique content like personalized poems and design personalities, all while adhering to strict user data privacy policies. The effort involved analyzing user behavior and employing AI to ensure each user's experience was distinctive and engaging.

Behind the scenes of Canva's DesignDNA campaign