Before committing to a full rebrand, teams should consider whether their marketing needs a complete overhaul or just a 'second act' that builds on what already works. Drawing a parallel to software rewrites, the post argues that the impulse to start fresh often erases valuable context, customer perception, and hard-won
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The rewrite reflexWhat marketing “rewrites” usually ignoreThe second act approach to marketingWhen a rewrite actually makes senseLean into the layersSort: