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Many senior developers struggle to communicate effectively with business stakeholders due to lack of exposure and coaching. Engineering managers should gradually expose developers to non-technical audiences through structured practice, templates, and hands-on experience rather than shielding them. Developers who can bridge technical and business perspectives become invaluable team members, often proposing solutions that non-technical staff cannot envision. Building this communication skill requires intentional coaching and creating safe opportunities for practice, transforming developers into domain experts who collaborate effectively across organizational boundaries.

Stop Hiding Your Developers

A brand new guild focused on career development and management. Jump in.

The Leaders Guild

Yes! It is so important as a dev to gain the ability to think like the customers.
You can be working for years on features your customers do not really need just because your developers never have contact to customers.

Yes, yes, and yes again!
Here in Sweden, there’s such a huge wall between tech and non-tech that it took me, as a staff data scientist, four years to meet my first customer… which is imo insane.
At the same time, everyone talks about becoming more product-minded. But how can you do that when you’re building solutions for what’s basically a ghost?

Agreed in the world that keeps on getting too competitive, simply coding is not gonna bring in the money you need &amp; also not to mention there is an over abundance of people who keep over-promising &amp; under-delivering the results, clients wanted because the technical experts were not involved in the negotiation of the deals. So, its all for the better if they have the skills.

I misread it as “Stop hiring developers” 😂