A founder building a P2P crowdshipping marketplace (travelers carrying packages between cities) asks how to solve the classic chicken-and-egg cold start problem. They want specific tactics for getting the first 50-100 transactions when neither side will join without the other. A commenter suggests starting with business demand in mid-size markets, then recruiting drivers via Craigslist/Facebook, and gradually onboarding both sides manually before pushing them to the platform.
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