Area Interactive has raised $70 million in a new Series A round to build "a new generation of player-loved franchises."

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Ares Interactive raised $70 million in Series A funding led by General Catalyst to build cross-platform free-to-play games. The company uses AI-enabled workflows for development, marketing, and live operations to iterate faster and scale content efficiently. Their current projects include Baseball Hits 26 and the previously released Heroes vs Hordes, which has over 13 million installs.

Ares Interactive's "AI-enabled development, marketing, and live-ops" secures $70m in Series A Funding