Are tech giants killing cold outreach? Apple and Google’s new features are reshaping sales, but human connection still matters.

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Apple's "Ask Reason for Calling" feature and Google's AI inbox tool are reshaping cold outreach by removing the surprise element from cold calls and filtering sales emails more aggressively. These changes force sales teams to adapt their tactics, sometimes resorting to extreme measures like shocking subject lines. Despite these technological barriers and criticism from decision-makers, cold outreach remains fundamental to business development. Human connection, networking, and direct communication continue to be valuable pillars of sales, even as AI transforms business practices. The ultimate impact on cold outreach effectiveness remains to be seen.

Are Tech giants killing cold outreach?

Cold calls and messaging are a big annoyance to me. I don’t see any “human touch” in standard messages or scripted calls with exaggerated and unrealistic promises. Most offered products or services are not relevant, at best. They often don’t even know what my company does or who I am. They guessed my email address from public available information or purchased it alongside other addresses from illegal mailing lists and start wasting my time.
I really appreciate every effort to stop or at least reduce cold call or messaging. I hate deleting emails or blocking persistent people that don’t understand that I am not interested.
Many sales-agents and companies don’t care about quality products and customer satisfaction. They’re purely revenue and bonus driven. And guess what, you can feel that from the very first moment.