For years, Google has been the default search engine on Apple’s Safari browser, but recent developments have made it clear that the search giant is no longer the best option for Apple.

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Recent developments indicate that Apple should end its partnership with Google Search and find a more suitable alternative. Google's search quality has been decreasing with more ads and less useful links. Apple has the necessary components and expertise to replace Google as its search partner. Apple could redirect 20% of global search traffic to its own search solution, generating more revenue than its current Google partnership.

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