Apple’s biggest new product in years is not expected to shake off its slow sales start until a cheaper model is released.

TechCentral

Apple's Vision Pro mixed-reality headset, priced at $3,500, has struggled with sales since its US launch in February, failing to sell 100,000 units in a quarter. Market tracker IDC reports a 75% drop in domestic sales for the current quarter. An international launch in June and a cheaper model expected in 2025 might boost sales. The success of the Vision Pro heavily depends on the availability of content. Early responses are mixed, and Apple is considering a budget-friendly version to improve market performance.

Apple’s Vision Pro is a flop

Read next: Apple Vision Pro lacks consumer buzz

To be honest I’m badly wanting something like this. It’s insanely expensive but that’s not the main issue for me. It’s lacking productivity apps (and apps in general) and - a deal breaker - it’s locked inside the apple ecosystem which is a big no-no for me so i’m waiting for the meta quest to catch up a little.

Who could have predicted an obscenely expensive, niche product would not sell well?

It is a great product no doubt. However, I cannot justify spending 5k+ CAD for this at all. Honestly, the average consumer would get more out of buying Meta’s Oculus Quest because 1. it is cheaper and 2. already has a content-rich ecosystem for them to explore and love.

Now would be a great time for Google to release Glasses v2.

cheap may be a future. days of overpriced hardware we may have seen the end of days