Apple has invited the tech press to a “special Apple experience” on March 4, but it might unfold a bit differently than the company's standard press event.

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Apple has invited the tech press to a 'special Apple experience' on March 4, with Bloomberg's Mark Gurman reporting it will be a three-day series of announcements rather than a single keynote. The events will culminate in simultaneous hands-on sessions in New York, London, and Shanghai. Apple is expected to announce at least five products this spring, potentially including a low-cost MacBook, iPhone 17e, iPad Air with M4 chip, a new entry-level iPad, and updated MacBook Air and MacBook Pro models.

Apple might take a new approach to announcing its next products