Apple Maps may soon serve ads in top results when users search on terms like "restaurants."

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Apple is reportedly planning to introduce search advertising into Apple Maps, with an announcement potentially coming as soon as this month and ads rolling out in the iOS app by summer. Businesses would bid to have their listings appear as top results when users search for categories like restaurants or bars. This mirrors ad models already used by Google Maps and Bing Maps. The move is seen as a revenue driver for Apple's services business, though questions remain about how it will interact with Apple's privacy protections.

Apple Maps may be about to get ads

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