Apple is introducing a new App Store subscription model that lets developers offer lower monthly pricing tied to a 12-month commitment. This formalizes a common marketing practice where developers display the discounted monthly equivalent of annual plans. The feature will not be available in the US or Singapore at launch, likely due to ongoing App Store litigation with Epic Games. Customers can cancel anytime but will continue to be billed monthly until the term ends. The feature will be configurable via App Store Connect and Xcode, launching with iOS 26.5 in May.
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