Apple banned my app. Here is why

An indie developer shares the story of having their AI girlfriend app removed from the App Store after it grew to represent 90% of downloads and 75% of revenue across a 12-app portfolio. The ban came under Apple's 1.1 safety/objectionable content guideline despite the app using safe pre-generated images and Anthropic's guarded models. Key lessons include: avoid over-reliance on a single app, treat every app as a transferable learning experiment, and strictly follow platform rules especially in sensitive categories. The developer views the ban as a mixed outcome — painful financially but a relief given personal discomfort with the app's concept.