Appcharge and AppsFlyer have partnered to provide unified analytics for mobile game developers, enabling tracking of both in-app and web store purchases. The integration uses server-to-server communication to send purchase events from web stores to AppsFlyer's dashboard, giving developers complete visibility into player behavior across platforms. This allows for accurate measurement of Lifetime Value (LTV) and Return on Advertising Spend (ROAS) across all touchpoints, improving campaign optimization and user acquisition decisions. The partnership also supports Appcharge's Payment Links feature for direct iOS payments via web checkout.
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