Global app downloads were down, but consumer spending was up to nearly $156B in 2025.

TechCrunch (TC) is a leading technology news and media site that covers the latest trends, startups, and innovations in the tech industry. With breaking news,  analysis, and expert commentary, TechCrunch provides  insights into the world of technology and entrepreneurship. Developers can learn about emerging technologies, funding opportunities, and market trends by following TechCrunch's coverage of the tech industry.

TechCrunch

Global mobile app downloads declined 2.7% to 106.9 billion in 2025, marking the fifth consecutive year of decline since the 2020 pandemic peak. Despite fewer downloads, consumer spending surged 21.6% to $155.8 billion, driven by successful subscription and in-app purchase strategies. Non-game apps now generate more revenue ($82.6B, up 33.9%) than mobile games ($72.2B, up 10%), reflecting a fundamental shift in the app economy. The data demonstrates that developers are effectively monetizing existing users even as new user acquisition slows, with the U.S. market showing similar trends of declining downloads but rising spending.

App downloads declined again in 2025, but consumer spending soared to nearly $156B