The device is being developed by the company's Devices and Services division, and it would feature personalized features aimed at making it easier to use Amazon's suite of apps, including Amazon shopping, Prime Video, and Prime Music, according to Reuters.

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Amazon is reportedly developing a new smartphone codenamed 'Transformer,' more than a decade after the failed Fire Phone. The device is being built by a new internal unit called ZeroOne, led by former Microsoft executive J Allard. It will center on Alexa, now upgraded with generative AI as Alexa+, and will integrate Amazon's suite of apps including Shopping, Prime Video, and Prime Music. The move aligns with Amazon's broader AI push, which includes a $50 billion investment in OpenAI and $200 billion in projected AI-related capital expenditures for 2026.

Amazon working on new smartphone with Alexa at its core, report says

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