Among the slew of CES announcements this week, it should be no surprise to anyone that generative AI is a major theme from tech companies this year, AI companies Character.AI, Splash and Volley partner with Amazon to deliver new experiences for Alexa users.

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Amazon's Alexa has received new generative AI-powered experiences, including real-time conversations with personas, creating songs using voice, and playing a modern version of the '20 Questions' game.

Amazon’s Alexa gets new generative AI-powered experiences