Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on mobile and web.

TechCrunch (TC) is a leading technology news and media site that covers the latest trends, startups, and innovations in the tech industry. With breaking news,  analysis, and expert commentary, TechCrunch provides  insights into the world of technology and entrepreneurship. Developers can learn about emerging technologies, funding opportunities, and market trends by following TechCrunch's coverage of the tech industry.

TechCrunch

Amazon's Alexa+ is now available to all U.S. customers, offering generative AI capabilities free to Prime members across devices and free with limitations on mobile and web for non-Prime users. The upgraded assistant uses multiple AI models to handle natural language conversations, smart home tasks, and complex actions through integrations with services like Uber, OpenTable, and Ticketmaster. After a year-long beta with tens of millions of users, Amazon reports 2-3x more conversations, 25% increase in music streams, and 5x growth in recipe engagement, with only low single-digit opt-out rates. Non-Prime customers can access full features for $19.99/month.

Alexa+, Amazon’s AI assistant, is now available to everyone in the U.S.