We talk about AI controls, our philosophy behind product decisions, and building a browser around user choice.

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Firefox Head Ajit Varma discusses the new AI Controls feature launching in Firefox 148, a centralized hub that lets users turn off all AI features, disable notifications about future AI features, or manage individual AI features granularly. The controls cover translations, PDF alt-text generation, link summarization, and intelligent tab grouping. The toggle is reversible and applies to future AI features as well. Varma frames Firefox's approach around user choice, privacy, and control, contrasting it with competitors he says are building AI-first browsers to drive adoption of their own LLMs rather than to create the best browser.

Ajit Varma on Firefox’s new AI controls: ‘We believe in user choice’