Higgsfield, an AI video generation startup founded by former Snap executive Alex Mashrabov, raised an additional $80 million in a Series A extension, bringing total Series A funding to $130 million at a $1.3 billion valuation. The company reports 15 million users and a $200 million annual revenue run rate just nine months after launch. The platform enables consumers, creators, and social media teams to create and edit AI-generated videos, with the company emphasizing adoption by professional marketers while acknowledging controversial use cases.
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