TheRegister's platform is a leading technology news website, offering insights into IT industry news, hardware reviews, and software updates. Through articles, analysis, and opinion pieces, TheRegister offers insights into cybersecurity threats, technology trends, and industry developments. Readers can stay updated with the latest news and analysis from the world of technology and IT business.

The Register

Higgsfield.ai, an AI video creation startup, faced severe backlash after boasting on social media that its tools eliminated over 20 creative jobs. The company has been accused of deceptive marketing practices, including bait-and-switch tactics with promises of unlimited access to third-party AI services like Google's Nano Banana Pro, followed by account bans and throttling. Critics claim the service is essentially a wrapper around existing APIs with arbitrary delays, refuses refunds after any usage, and employs controversial engagement-bait marketing strategies. The company has not responded to requests for comment, and its investors have remained silent on the allegations.

AI video startup boasts it ‘ended’ jobs, gets backlash