RevenueCat's 2026 State of Subscription Apps Report reveals that AI-powered apps, which now represent 27.1% of apps on its platform, convert trial users 52% better and monetize downloads 20% better than non-AI apps. However, they struggle significantly with long-term retention: annual subscriber retention is 21.1% vs. 30.7% for non-AI apps, and annual churn is 30% faster. AI apps also have 20% higher refund rates. The data suggests AI drives strong early monetization but fails to sustain long-term subscriber value.
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