Emerging price points for AI software will boost the TAM for technology products and help reaccelerate growth at tech companies big and small.

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Emerging price points for AI-powered software products are expected to boost the total addressable market for technology products and help reaccelerate growth at tech companies. Big tech companies have posted better-than-expected revenue and profit, indicating a positive end to 2023. The market is willing to accept higher prices for software with new AI capabilities, allowing software companies to upsell existing customers and expand their market reach.

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