Trivago transformed its AI approach from isolated experiments to company-wide integration between 2023-2025, achieving 90% employee adoption and saving an average of 16 workdays per person annually. The AI Ambassadors group drove this change through knowledge sharing, governance frameworks, and practical tools like trivago Copilot (used daily by 70% of staff). Key innovations include an IT support chatbot with 35% automatic resolution, automated competitive intelligence, and an illustration AI agent. The company shifted from a '+AI' to 'AI+' mindset, reimagining workflows with AI at the center rather than as an add-on.
Table of contents
Empowering our 700 talents to have the impact of 7,000Champions of changeProductivity: tangible gains across departmentsYear-over-year trends: sustained growthSentiment: optimism, but with higher expectationsGovernance and knowledge sharingAI in action: innovations across the organizationLooking ahead: scaling impactSort: