Zoho Workplace has positioned itself as a cheaper alternative to Google Workspace, attracting the attention of African startup founders.

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African tech companies are switching from Google Workspace to Zoho, an Indian competitor, to reduce costs. Zoho offers similar products as Google but at a lower price. Zoho has been expanding its presence in Africa by hiring local staff, introducing payment options in local currencies, and partnering with local business communities. While Zoho has seen early success, it needs to strengthen its branding and engage with the local tech community to compete with larger rivals like Google and Microsoft.

African tech companies are ditching Google for a small Indian competitor