The European Data Protection Board (EDPB) has published new guidance which has major implications for adtech giants like Meta and other large platforms. The European Data Protection Board (EDPB) has published new guidance which has major implications for adtech giants like Meta.

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The European Data Protection Board (EDPB) has published new guidance stating that adtech giants like Meta must provide EU users with a real choice in privacy. Platforms should not use a 'consent or pay' model and should consider offering alternatives to behavioral advertising.

Adtech giants like Meta must give EU users real privacy choice, says EDPB