Ads are often treated as external integrations, but from the browser's perspective they compete for the same main thread, memory, and network bandwidth as first-party code. Drawing on experience improving the TanStack documentation site, the author argues that ads should be treated as a defined slice of the performance budget
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Context: Joining TanStack Copy link Link copied!Ads don’t live outside your application Copy link Link copied!Performance budgets are about tradeoffs, not scores Copy link Link copied!The hidden costs of ads Copy link Link copied!“Just Load it async” isn’t a strategy Copy link Link copied!Treating ads as a budgeted system Copy link Link copied!Why Docs and Content Sites Are Especially Sensitive Copy link Link copied!The real work is containment Copy link Link copied!Performance is a product promise Copy link Link copied!Sort: