Adobe is launching a Firefly AI assistant that autonomously executes tasks across Photoshop, Illustrator, and Premiere Pro based on user instructions. The assistant will also be accessible via Anthropic's Claude through a connector. Adobe positions this as a competitive differentiator against lower-cost rivals, leveraging its proprietary AI tools that are commercially licensed as safe for corporate use. Pricing was not disclosed, but Adobe expects the feature to increase consumption of its AI credits. The announcement comes as CEO Shantanu Narayen prepares to step down amid investor pressure over AI monetization.
Table of contents
Read: Adobe faces fresh probe over subscription cancellation feesSort: