AI sales automation startup 11x, which seemed poised for growth, has faced financial struggles and controversy. Despite raising significant funds from Andreessen Horowitz and Benchmark, the company has been accused of listing false customer endorsements, misleading revenue reporting, and experiencing high employee turnover. Issues with its product's performance also led to a high customer churn rate. Legal threats and internal grievances suggest deeper operational issues at 11x, casting doubts on its future sustainability.

10m read timeFrom techcrunch.com
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Fake customer endorsementsA creative way to calculate ARRProduct underwhelmsEmployee churn

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