Databricks presents an AI-powered audience intelligence solution built on its Data Intelligence Platform that lets advertisers build audience segments using natural language instead of SQL. The system uses three components: Genie (translates natural language into governed SQL queries against population datasets), an Affinity Agent (statistically analyzes the segment to surface unexpected behavioral patterns using lift calculations), and a Supervisor Agent via Agent Bricks that orchestrates both into a seamless conversational workflow. The solution collapses what traditionally takes days or weeks of analyst work into minutes, enabling campaign planners to discover hidden audience insights and refine targeting strategies without direct data team involvement.
Table of contents
Defining the North StarThe Gap between Strategy and ExecutionBuilding the Bridge on DatabricksDatabricks Genie: Bringing Natural Language to your DataSort: