Tim Cook is stepping down as Apple CEO on September 1, handing over to John Ternus. Over his 15-year tenure, Cook grew Apple's market cap from ~$350 billion to $4 trillion, expanded into wearables (Apple Watch, AirPods), launched major services (Apple Pay, Apple TV+, Apple Music), transitioned Macs to Apple Silicon, opened Apple Park, and committed $600 billion to U.S. manufacturing. His AI era, however, has been marked by delays and a lack of major breakthroughs, with Apple partnering with Google's Gemini for next-gen AI features.
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Financial growthNew product categoriesServices expansionShift to in-house processorsAI era$600 billion U.S. spending commitmentApple ParkSort: