A case study of the redesigned Academy of Scoring Arts website, a membership platform for composers and musicians. The redesign focused on bold typography using Bankside Sans by Dalton Maag, a restrained two-accent color palette, and modular editorial-inspired layouts on a 12-column grid. Key goals included improving content discovery, communicating membership value, and increasing sign-ups. The project was implemented in WordPress and emphasizes that intentional design decisions can make even conventional structures feel distinctive.
Table of contents
A clearer, more confident directionTypography as the defining elementA restrained colour systemStructured layouts with editorial influenceDesigning for clarity and conversionInteraction and detailBringing it all togetherSort: