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Software architects distinguish themselves from senior developers by mastering the deployment of ideas through documentation rather than just code. The architect role requires organizing people and consensus through written documents like architecture overviews, dev designs, project proposals, developer forecasts, technology menus, problem statements, and postmortems. Effective technical documentation relies on bullet points for information density, headers for organization, and chronological rather than topical filing. Documents should be treated as point-in-time artifacts that serve specific purposes rather than continuously maintained resources. The key insight is that the biggest bottlenecks in software development are people problems around communication and decision-making, not technical ones.