$78 million and their website didn't even work

AI.com spent $70M on their domain and $8M on a Super Bowl ad, only to have their website crash from traffic while running on Cloudflare's free tier. The confusing ad failed to explain the product and immediately asked for credit card details. Other tech companies also fumbled their Super Bowl ads: Ring's lost-dog feature raised privacy concerns, Amazon's Alexa ad showed AI killing people, and various AI startups delivered tone-deaf messaging. Anthropic trolled OpenAI over their ad plans, while Google's wholesome image generation ad stood out as the only successful tech spot.