Steam now has 7,818 games (7% of its library) that disclose generative AI usage, a massive jump from 1.1% in April 2024. One in five new releases in 2025 include AI disclosure, with 60% using visual asset generation. Other common uses include audio generation, text creation, marketing materials, and code generation. Notable examples include inZOI for textures and character interactions, Liar's Bar for character voices, and Comedy Night for content moderation.
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