Cognitive biases are fundamental to user experience design, as they reflect common patterns in human decision-making that deviate from rationality. This post highlights seven key biases—anchoring, paradox of choice, serial position effect, peak-end rule, loss aversion, sunk cost fallacy, and endowment effect—and offers
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What is a cognitive bias?Important biases for UX designers to knowOver 200k developers and product managers use LogRocket to create better digital experiencesA guide, not an oracleLogRocket : Analytics that give you UX insights without the need for interviewsSort: