The core issues holding you from doing proper product discovery, why they occur, and what you should do about it.

ItamarGilad's platform is a resource for product managers, offering insights into product strategy, user experience design, and agile product development methodologies. Through articles, case studies, and product management frameworks, ItamarGilad offers insights into defining product vision, prioritizing feature development, and validating product hypotheses. Readers can learn about customer research techniques, prototyping methods, and product launch strategies to build successful and user-centric digital products.

Itamar Gilad

Product discovery fails in most companies due to five common anti-patterns. Two are covered here: 'must-have features' that bypass validation entirely, and weak or absent outcome-based goals. Must-have features create a two-track system where stakeholder-driven ideas skip discovery, starving the process of resources. Weak goals leave teams without clear outcomes, making idea evaluation ineffective and pushing teams toward output over impact. Solutions include demonstrating discovery's business value, building stakeholder trust through shared evidence, transitioning gradually to outcome roadmaps, and adopting dual metrics trees with proper OKR usage.

5 Ways To Get Product Discovery Wrong