5 of my favorite new retention techniques that you may not have tried
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Five recently tested retention techniques for subscription products: adding a hidden 'lite' plan in the cancellation flow, in-app payment failure notifications (which improved recovery rate by 50%), daily free credit grants to maintain engagement, credit rollover policies to reduce resentment from unused credits, and ad hoc
Table of contents
#1 - Adding a ‘lite’ plan to the cancellation flow#2 - In-app prompts for involuntary churn (payment issues)#3 - 5 free daily credits for everyone#4 - User-friendly policy for credit rollovers#5 - Top-ups.2 LawsSort: