5 of my favorite new retention techniques that you may not have tried

Five recently tested retention techniques for subscription products: adding a hidden 'lite' plan in the cancellation flow, in-app payment failure notifications (which improved recovery rate by 50%), daily free credit grants to maintain engagement, credit rollover policies to reduce resentment from unused credits, and ad hoc top-up payments. Also covers two key laws of retention testing: results take months to observe, and effective retention tactics often feel counterintuitive because they require giving value away short-term to improve long-term monetization.